Golden A' Design Award Winner 2020
The packaging system presented here exemplifies a distinctive approach to wellness product design that synthesizes historical pharmaceutical aesthetics with contemporary sensibilities, drawing upon the rich visual traditions of early twentieth-century apothecary design while maintaining the clarity and compliance requirements of modern consumer goods, the dual-format presentation featuring both circular tin and rectangular carton demonstrates thoughtful consideration of retail context and consumer preference offering portability through the compact round container alongside comprehensive information display via the boxed format, the typographic program establishes brand recognition through consistent application of vintage-inspired serif faces rendered in a manner suggesting letterpress printing traditions complete with decorative borders and ornamental flourishes that evoke an era when medicinal preparations were crafted by skilled pharmacists, this nostalgic reference serves multiple communicative functions suggesting craftsmanship heritage and careful formulation while simultaneously differentiating the product within contemporary marketplace contexts where such historical aesthetics signal premium positioning and artisanal values, the botanical illustrations adorning the carton surface participate in established traditions of pharmaceutical and botanical documentation their delicate line work suggesting scientific precision and natural origin while the integration of actual fruit specimens within the photographic composition reinforces flavor authenticity and connects abstract product to tangible sensory experience, the chromatic strategy employing warm neutrals accented by deep reds achieves sophisticated balance between approachability and premium positioning the parchment tones suggesting natural materials and traditional craft while the saturated accents provide necessary visual hierarchy and flavor coding, one might observe how the careful coordination between packaging formats creates a unified brand architecture that would function cohesively across diverse retail environments from specialty boutiques to pharmacy shelves, viewers are invited to consider how historical design languages can be thoughtfully reinterpreted to communicate contemporary values of craftsmanship transparency and mindful consumption within evolving wellness categories.
The Secret Tarps packaging is made in the so-called modernized retro/vintage style with a feeling of old-school notes so a master-pharmacist touch anticipation holds the customer from a first glance and later while the detailed observation of principal design elements coded into a holistic structure transferring the main marketing point: this product is developed by a pharmacist craft-professional company and contains hand-made pharmacist secret recipe inside.