Golden A' Design Award Winner 2021
Michelle Poon's Muse Conceptual Exhibition represents a distinguished contribution to contemporary graphic design practice, wherein the visual identity system for a museum exhibition transcends mere informational function to embody the very philosophical inquiry the exhibition explores. The work engages with traditions of Swiss modernist typography while introducing a distinctly contemporary sensibility through its treatment of letterforms as autonomous compositional elements freed from conventional linear arrangement. The scattered disposition of the exhibition title—each letter occupying its own spatial territory—suggests the fragmentation inherent in perceptual experience, visually manifesting the accompanying text's assertion that "Perception is ineffable. We know more than we can say." This integration of form and concept demonstrates sophisticated design thinking wherein aesthetic choices serve communicative and philosophical purposes simultaneously. The chromatic restraint, limited to the most essential contrast between black letterforms and white ground with subtle grey tonal whispers, achieves an atmosphere of contemplative refinement appropriate to the institutional context. Secondary graphic elements—the ethereal circular form and the vertical bar motifs—function as visual poetry, suggesting musical notation, architectural elements, or perceptual phenomena without declarative specificity. The designer's masterful deployment of negative space invites the viewer's eye to move across the surface, discovering relationships and constructing meaning through the act of looking itself. The work's installation within its urban architectural context, captured in this environmental documentation, further enriches the design's resonance, as the cool grey stonework and geometric window frames create a sympathetic visual dialogue with the poster's modernist sensibilities. One might consider how the experience of encountering this work mirrors the exhibition's thematic concerns: the gradual perception of scattered elements coalescing into comprehensible form, the interplay between what is shown and what remains implied.
Muse is an experimental design project studying the musical perception of the human through three installation experiences which provide different ways to experience music. The first is purely sensational using thermo-active material, and the second display the decoded perception of musical spatiality. The last is a translation between music notation and visual forms. People are encouraged to interact with the installations and explore the music visually with their own perception. The main message is that designers should be aware of how perception affects them in practice.