Golden A' Design Award Winner 2021
Tiago Russo's The Devil's Keep Ultra Rare Single Malt Irish Whiskey exemplifies the contemporary elevation of spirits packaging into the realm of collectible object design, where the vessel and its presentation become integral extensions of the liquid treasure contained within. The work engages with longstanding traditions of luxury goods presentation while introducing distinctly modern geometric sensibilities through the angular brass hardware that adorns the textured presentation case, these triangular forms suggesting both the mathematical precision of master distillation and the alchemical transformation that occurs during decades of patient maturation. The choice of deeply striated wood finishing for the exterior case establishes immediate visual and conceptual connections to the charred oak barrels visible in the atmospheric background, creating a narrative coherence that speaks to provenance and process. The faceted crystal decanter demonstrates accomplished understanding of how light interacts with transparent vessels containing amber spirits, the cutting pattern designed to maximize the play of refracted warmth while maintaining a contemporary sculptural profile that distinguishes this presentation from historical precedents. The distinctive stopper featuring what appears to be a deep garnet-toned element introduces an unexpected chromatic accent that elevates the functional closure to a precious crown, suggesting the rare and valuable nature of the contents. The brass nameplate and locking mechanism contribute both practical security and ceremonial significance, transforming the act of opening into a ritualized experience appropriate to the exceptional nature of the spirit. The environmental staging within an authentic cooperage setting demonstrates sophisticated understanding of how context shapes perception, the aged barrels providing both aesthetic backdrop and authenticating documentation of traditional craft. One might consider how this design mediates between the intimate scale of personal luxury and the monumental weight of tradition, inviting reflection on what distinguishes truly exceptional spirits presentation from mere packaging.
The inaugural release from The Craft Irish Whiskey Co., The Devil’s Keep Experience Box has been created with the most luxurious attention to every single detail, embodied by a dark stained oak finish and brass detailing. It all starts with the strong minimalist visuals on the outside, locked by an ancient Japanese lock with a dedicated key stored at the back. Only by unleashing the experience box from its ancient lock, you will be able to immerse into the contents inside, where dark burgundy leather walls hold the tasting accessories, crucial to experiencing the Devil’s in full.