Golden A' Design Award Winner 2021
Within the contemporary landscape of premium beverage packaging, Wen Liu's Mminni Alcoholic Beverage Packaging emerges as a compelling meditation on the intersection of scientific methodology and artisanal craft, transforming the familiar vocabulary of laboratory equipment into an invitation for sensory exploration and creative mixing. The design strategically appropriates the iconic Erlenmeyer flask silhouette, a form universally associated with precision, experimentation, and discovery, repositioning these connotations within the context of beverage enjoyment and personal expression. This conceptual framework extends throughout the presentation, from the graduated measurement markings etched onto the primary vessel to the test tube arrangement within the accompanying gift set, establishing a coherent visual narrative that celebrates the craft of mixology as a form of personal laboratory practice. The chromatic strategy demonstrates considerable sophistication, employing a vibrant complementary opposition between the cerulean blue field and warm terracotta surface that generates immediate visual magnetism while allowing the amber spirit and jewel-toned accent vials to assert their presence as chromatic protagonists. The bold X graphic element, rendered in pristine white, functions simultaneously as brand identifier and symbolic marker, its crossed form perhaps suggesting the convergence of ingredients, the multiplication of possibilities, or simply the designation of experimental territory. Material choices reinforce the laboratory metaphor through emphasis on glass transparency and acrylic clarity, creating opportunities for light interaction and visual depth that reward sustained examination. The packaging system suggests an experiential journey beyond mere consumption, inviting the recipient to engage actively with flavor combination and personal discovery. What does it mean when the language of scientific inquiry becomes the vocabulary of pleasure and conviviality?
Mminni-X-Lab is a brandy designed for young people. X means unknown, infinite possibilities, goals and hopes in the design, which represents the exploration spirit of young people. The idea of design inspired by the product concept of towards the unknown and shine. In order to get rid of the traditional idea of brandy and produce a new brand recognition, the design uses unknown and color as the creative point to attract young people.