Golden A' Design Award Winner 2021
Baoneng Chuangku Automobile Design's Qoros 7 SUV Model exemplifies the sophisticated evolution of contemporary crossover design, presenting a compelling synthesis of dynamic athleticism and refined elegance that speaks to the aspirations of discerning automotive enthusiasts. The design team appears to have drawn upon established principles of automotive sculpture while introducing fresh interpretations of proportion and surface treatment that distinguish this vehicle within its competitive segment. Technical accomplishment manifests throughout the composition, from the precisely resolved intersection of the bold grille with the flowing hood surfacing to the seamless integration of functional lighting elements within an expressive frontal graphic. The chromatic selection of a commanding red finish demonstrates acute understanding of how color amplifies sculptural form, with the saturated hue accentuating every subtle crown and character line while projecting confidence and vitality. One might observe how the designers have balanced visual mass between the substantial lower body with its protective cladding and the more refined greenhouse proportions above, creating a stance that suggests both capability and agility. The honeycomb grille texture introduces a contemporary technological aesthetic while maintaining visual cohesion with the smooth body surfaces surrounding it, demonstrating skilled navigation between detail complexity and holistic harmony. Iconographic references to automotive traditions of performance and prestige seem evident in the aggressive headlamp graphics and muscular wheel arch volumes, yet these familiar elements receive fresh interpretation through refined execution and proportional adjustments. Viewers might contemplate how this design balances the practical requirements of modern mobility with the emotional aspirations that have always driven automotive culture forward.
Qoros 7 seems like a rather good attempt to apply an design language of cubic to SUV models. It features a synergistic application of square design language on both interior design and appearance design of the car, including moving shape, intelligent vehicle system, ergonomic seats and practical riding space. It shows the recognizable image of cubic conveyed by its ubiquitous square symbols. Featuring an extensive use of ultra-high strength steel and lightweight aluminum for its body structure to ensure the safety of passengers and pedestrians.