87MM Brand Story Book Design

Sunghoon Kim's 87MM Brand Story Book Design represents a compelling achievement in contemporary brand publishing where editorial design serves as philosophical manifesto and material artifact simultaneously, the work emerges from traditions of designer monographs and brand books while asserting distinctly fresh visual vocabulary through its commanding use of verdant mint green that signals creative confidence and departure from conventional corporate neutrals, technically the design demonstrates sophisticated understanding of typographic hierarchy where embossed and printed letterforms create rhythmic interplay between visibility and subtlety inviting closer inspection while bold declarations command immediate attention, the phrases scattered across covers function as brand aphorisms establishing creative philosophy through declarative statements that accumulate meaning through repetition and variation across multiple volumes, compositional choices reveal intentional casualness in the photographic arrangement where overlapping books suggest abundance accessibility and living document status rather than precious singular object, the monochromatic discipline maintains visual coherence while allowing typographic content to communicate clearly without chromatic competition, material choices emphasizing matte surfaces and dimensional printing techniques speak to tactile engagement and the enduring value of physical publication in digital age, thematically the work celebrates design thinking creative confidence and the articulation of brand values through considered visual and verbal communication, the design participates in contemporary discourse around brand storytelling authenticity and the role of print media as premium touchpoint within broader identity systems, one might consider how the repetition of volumes and phrases creates cumulative brand presence while individual books reward intimate examination.

87MM is a representative fashion brand in Korea that creates everyday culture through sense and wit. Since its launch in 2011, it has been designed to tell the story of the past decade to the 87MM-loving public through Moment by Moment, We Say No Concept But Good Sense, a brand with 10 years of records. This will serve to communicate more closely with the young Korean public who like 87MM and are enthusiastic about it through the story of two founders as well as the 87MM brand story.