Platinum A' Design Award Winner 2024
The Exeed Es Electric Vehicle emerges as a distinguished exemplar of contemporary automotive design philosophy, wherein the imperatives of sustainable mobility find harmonious expression through sculptural form and refined material presence. This work participates in the evolving tradition of electric vehicle aesthetics that has emerged in the early twenty-first century, a design movement characterized by the liberation of form from the constraints of internal combustion architecture, enabling new proportional relationships and surface treatments that speak to technological transformation while honoring the emotional dimensions of automotive culture. The composition demonstrates remarkable technical accomplishment in the integration of functional aerodynamic requirements with expressive visual character, as evidenced in the continuous flow of the character line that originates at the headlamp cluster and sweeps rearward through the door panels, creating visual momentum even in repose. The chromatic selection of the serene blue metallic finish appears deliberately chosen to communicate environmental consciousness and technological sophistication, departing from conventional automotive palette expectations while establishing distinctive brand identity. The designers seem to have drawn upon the broader tradition of premium sedan design while introducing progressive elements such as the continuous front light signature and the dramatically tapered greenhouse, suggesting an awareness of contemporary trends toward visual lightness and technological expression. The presentation context, with its pristine white architectural elements and mirror-like floor surface, elevates the vehicle into the realm of design object, inviting contemplation of its formal qualities beyond utilitarian function. The interplay between the organic compound curves of the body and the geometric precision of the wheel design creates productive visual tension that rewards extended observation. One might consider how this work addresses the contemporary challenge of expressing innovation and tradition simultaneously, offering viewers an opportunity to reflect upon the evolving relationship between mobility, technology, and aesthetic experience in an era of environmental transformation.
Exeed Es, with superior comfort as the brand DNA, brings users a warm feel as if they were at home. Exeed Es not only meets the expectations of users for a better travel mode but also is a new exploration of Exeed in the field of electric vehicles. Following the idea of the aesthetics of wind motion, Exeed Es realizes an elegant and unique style, and the ultralow Cd enables reduced energy consumption for long and sustainable driving distances when contributing to a quiet atmosphere. The interior design based on the idea of Melody of Flowing Water highlights the blend of nature and technology.