Silver A' Design Award Winner 2024
Asta Kauspedaite's Starka Wildside Bottle Design And Labels emerges from a rich tradition of Eastern European spirit craftsmanship while embracing contemporary design sensibilities that speak to discerning collectors and connoisseurs seeking authentic artisanal experiences. The packaging system demonstrates remarkable sophistication in its orchestration of multiple visual languages, from the ornate calligraphic masthead suggesting centuries of distilling heritage to the scientifically precise yet romantically rendered avian illustration that anchors the composition with totemic presence. The chromatic strategy proves particularly accomplished, employing a teal ground that evokes deep forest understories and wild berry patches while golden typographic elements and border treatments suggest both precious metallurgy and the amber warmth of aged spirits. This color relationship creates what might be termed a chromatic narrative, the journey from wild harvest through patient maturation to refined enjoyment. The purple accent band introduces aristocratic associations while functioning structurally to separate textual hierarchies and create visual breathing room within the densely information-rich label architecture. Technical execution reveals meticulous attention to material interaction, where the embossed glass texturing along the bottle's base creates tactile interest and suggests handcrafted authenticity, while the label's apparent use of metallic inks and layered printing techniques produces dimensional richness that rewards close examination. The environmental staging against primordial stone formations reinforces the brand narrative of wild ingredients and ancient traditions, positioning the product within a mythology of untamed landscapes and patient craft. How might this vessel's journey from wild harvest to refined presentation mirror our own transformations through time and experience?
The Starka family, which is based on deep-rooted tradition, has a new member - the youthfully daring Starka Wildside. Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries. Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. The stork character, which has become a symbol of the Starka family, turned into a special youthful appearance this time.