Bronze A' Design Award Winner 2025
Mitsuhiro Shinohara's Lawson United Cinemas Minatomirai Movie Theatres demonstrates how contemporary entertainment architecture can transform functional circulation space into a compelling threshold experience that heightens anticipation and amplifies the transition from quotidian reality into the extraordinary world of cinema. This corridor environment engages design traditions rooted in theatrical scenic design, where lighting, color, and spatial sequence orchestrate emotional preparation for performance, while simultaneously drawing upon hospitality and retail design strategies that recognize circulation as opportunity for brand storytelling and experiential engagement rather than mere utilitarian passage. The compositional achievement of this space resides in its sophisticated calibration of architectural geometry, chromatic intensity, and illumination drama, establishing a clear processional vector through one-point perspective that guides movement forward while simultaneously rewarding lateral attention through richly articulated wall surfaces that unfold as a sequence of visual incidents along the journey. The technical merit appears in the precise integration of multiple lighting typologies working in concert to sculpt space, highlight materials, provide wayfinding clarity, and establish atmospheric mood, from the recessed ceiling fixtures that pool warm light on the terrazzo flooring creating rhythmic bright zones against darker passages, to the spectacular suspended spherical luminaire at left whose delicate linear meridian structure creates an ethereal golden cage of light serving both sculptural and ambient illumination functions, to the dramatically illuminated red-orange portal at right that functions as visual beacon and chromatic punctuation. The material palette demonstrates thoughtful selection and coordination, pairing deep midnight blue and charcoal surfaces that establish nocturnal cinema-appropriate atmosphere with vivid geometric accents in cadmium red, golden amber, and warm ochre that activate the space and create memorable visual signatures, while the terrazzo-style flooring introduces granular optical texture and light-catching variation at the base plane. The thematic significance of this environment extends beyond functional corridor to encompass broader questions of how transitional spaces can be designed to shape experience and emotion, how architectural environments can communicate brand identity and values through formal language rather than explicit signage, and how the journey toward a destination can be rendered as meaningful as the destination itself through attentive spatial choreography. The work invites consideration of cinema as ritual rather than commodity, where the approach through designed threshold spaces prepares participants psychologically and emotionally for the transformative encounter with narrative and image, honoring the cultural significance of moviegoing as communal experience worthy of architectural ceremony and environmental storytelling that elevates the ordinary into the memorable.
One of the challenging cinemas in Japan opened in Yokohama Minato Mirai. The Flexound Augmented Audio system in every seat, projectors installed above the customer corridor and an 5.5 meters atrium space that is as if huge cave or dangeon. The largest screen theatre is a reuse of one left by a previous tenant and modified to fit us. Overcoming many difficulties to build a new cinema in a facility with a different purpose, the cinema adapts many uncommon methods was born.