Silver A' Design Award Winner 2025
Mayday Fly to 2022 Concert by B'IN LIVE CO., LTD. represents a pinnacle achievement in contemporary entertainment design, seamlessly integrating monumental visual storytelling with live performance architecture to create an immersive cosmic experience that transcends conventional concert staging. The production design demonstrates exceptional command of scale and atmosphere, employing an expansive LED canvas that transforms the performance venue into a portal to celestial realms, where a spiraling galaxy of warm-hued particles suggests both the infinite expanse of space and the concentrated energy of human creativity and connection. The technical sophistication evident in the multi-tiered stage architecture reveals careful consideration of sight lines, performer visibility, and visual hierarchy, with the elevated primary platform positioning the musicians as silhouetted figures against the cosmic backdrop in a manner that evokes classical traditions of sublime landscape painting while embracing cutting-edge digital projection technologies. The chromatic strategy demonstrates particular accomplishment, with the carefully calibrated gradient from deep amber through molten gold to incandescent white creating thermal associations that suggest both warmth and transcendence, wrapping the audience in an envelope of luminous energy. The symmetrical arrangement of geometric screen elements below the main stage extends the visual narrative while providing architectural rhythm and structural coherence to the expansive composition. This work participates in the evolution of concert design as a total art form, where music, light, architecture, and digital imagery converge to create experiences of collective wonder. The isolated figure on the lower walkway introduces a contemplative counterpoint to the cosmic spectacle, perhaps inviting consideration of the relationship between individual experience and shared celebration. Viewers might reflect upon how such immersive environments reshape our understanding of performance, presence, and the transcendent possibilities of gathering together under artificial stars.
Mayday's Fly to 2022 is a milestone tour after their non audience online concert amid Covid-19. The show started in a small rehearsal room, moving to an empty Stadium, and ending with a live audience, symbolizing a global return to normalcy from lockdowns. Unlike their previous lavish setups, this tour focuses on pure imagery to convey human emotions and highlight people centric themes like global environmental issues, pandemic related social challenges, daily life, and human relationships. Performances aim to allow audiences to empathize and release emotions, creating positive social impact.