Golden A' Design Award Winner 2020
VISANG's Powerbox Wanja Learning Materials presents a compelling case study in contemporary educational design, demonstrating how visual communication strategies can transform pedagogical content into objects of genuine appeal for young learners. The design system draws upon the global phenomenon of pixel-art gaming aesthetics, translating the familiar visual language of digital play into printed educational materials, thereby bridging recreational screen experiences with focused study activities. Each volume within the series employs a distinctive chromatic identity—coral pink, vibrant green, warm orange, and sky blue—facilitating immediate subject recognition while collectively forming a cohesive family through consistent typographic treatment, character design, and compositional structure. The pixel-art mascot characters, rendered with deliberate blockiness reminiscent of early video game sprites, serve multiple functions: they humanize abstract subject matter, create memorable visual associations, and establish emotional connection through their approachable, cheerful expressions. The inclusion of three-dimensional paper craft figures extends the learning experience beyond page-based content, inviting physical manipulation and creative construction that reinforces the digital-to-physical translation central to the design concept. Technical execution demonstrates sophisticated understanding of color psychology in educational contexts, with the saturated palette maintaining visual energy and engagement while the systematic organization communicates curriculum structure with clarity. The stepped display arrangement in this presentation emphasizes the comprehensive nature of the learning system while allowing each component to claim individual attention. What possibilities might emerge when educational materials embrace the visual languages that children already find compelling, transforming study from obligation into invitation?
Wanja is a brand that enhances the learning skills of students. From cover designs using cube-shaped characters as graphic motifs to cube-shaped paper toy making activities, Wanja provides a consistent brand experience. The vivid colors provide a bright brand image, while paper toy making delivers an enjoyable brand experience. The four study books are designed such that a large cube shape can be shown when they are combined together. The text inside the book also makes use of square design elements to complete a consistent brand identity.